Making Dreams Happen
Led by a former journalist turned creative PR maven, we bring a sharp instinct for what's trending and moving the needle for your brand.
We’re a nimble, hands-on and culturally savvy agency where senior experts lead every strategy, pitch, and event. Our experience runs deep and wide: from hospitality concepts like Drake Devonshire and Chotto Matte to large national retailers like SHEIN Canada. We've shaped the narratives behind festivals like NXNE, Veld Music Festival, and Black Coffee's Toronto debut and brought that same energy to brand campaigns, grand openings, and press junkets for TIFF.
Whether you're a restaurant group, a retailer with a story to tell, or an event that deserves to sell out, we know how to get you there.
Lori Harito, Founder
Lori's background in journalism has allowed her to evolve her passion for content creation. Enthusiastic about content, ideation and product development within the digital realm, Lori brings excellent copywriting and marketing communication skills, and has a strong understanding of digital marketing & press relations.
Lori worked in Canadian newsrooms, starting with Global News where her first assignment was to cover the Inauguration of President Barack Obama, and then head to Ottawa to cover the newlywed Prince William and Duchess Kate on their Royal tour of Canada. She has also worked at numerous Canadian retailers and PR agencies including Indigo, NKPR and Well.ca before starting her own business, Boulevard of Dreams
Kelly McCabe,
Senior Communications Manager
Kelly brings over 5 years of experience in sales, partnerships and PR, specializing in cultivating strong relationships and driving strategic growth. With a track record of leading partnership activations for multiple Fortune 500 companies, she excels in developing and executing custom sponsorship and editorial themes that enhance brand visibility and achieve business objectives.
Known for her skill in crafting compelling narratives and nurturing positive stakeholder relationships, Kelly is recognized as a linchpin within her professional network. Her expertise lies in strategic marketing and branding initiatives that elevate brand awareness and foster meaningful engagement.